![]() If you can live without the more innovative features that come inside the top-of-the-line Fitbit Sense, this the Fitbit smartwatch you should buy.Īll of Fitbit’s newest trackers and smartwatches are better suited to live in the water. You’re going to get close to that in most instances, which is more than what you’ll get from an Apple, Samsung or a Wear OS smartwatch. Then you have that promise of 6+ days battery life, a promise which gets shorter with the screen in always-on mode. The built-in speaker and microphone brings the ability to take calls when paired with your phone and also adds Google Assistant support, though those features are not ready to use just yet. The Versa continues to offer solid smartwatch staples, like notifications you can respond to with voice (or, even, emojis if you’re on Android) and Fitbit’s integration of Amazon’s Alexa offers the best smart assistant experience on a smartwatch yet. Just don’t expect to get Garmin or Polar levels of insights and data. Nevertheless, it’s a solid pool swimming companion. However, it still feels best suited for casual runners. The Fitbit Versa 3 has had its sports tracking credentials beefed up, adding in built-in GPS. The new monitor still comes up a little short for high intensity exercise and is better put to use for continuous monitoring during the day and night. There’s Fitbit’s new PurePulse heart rate monitor on board. It’s not always the most responsive, but, thankfully, you’re not heavily reliant on using it.Ĭore fitness tracking features are in place and monitoring sleep remains the big highlight – a highlight Fitbit does better than its rivals, in terms of accuracy and insights. Fitbit sold 10.This time out, Fitbit has ditched the physical button, opting to build one into the case.Fitbit made an estimated $1.21 billion revenue in 2021, a 7% increase on the year prior.We have collected data and statistics on Fitbit. It’s likely Google will retain the brand, at least in the short-term, while merging the team into the hardware division. ![]() Motorola suffered catastrophic market share loss under the search giant, and the internal affairs of Nest under Google ownership have been thoroughly detailed. Google has not been great at handling its hardware acquisitions. In 2019, Alphabet announced its intention to acquire Fitbit for $2.1 billion. However, it remains geared towards fitness and health, while Apple and Samsung have been able to broaden their market to other types of customers. In the past few years, Fitbit has attempted to build an Apple Watch competitor, with the ability to make payments and respond to messages. In 2019, it counted 29 million active users on its platform, which accounts for about a quarter of the company’s total fitness tracker sales. ![]() Like most market leaders, the company originally called the smartwatch a different product type, only to slowly realise many of its customers were happy to ditch a fitness tracker for a feature-packed smartwatch.įitbit has added more active users every year, even as its lost market share and revenue. More than $8 billion had been shaved off Fitbit’s market cap by 2017, as Apple and Xiaomi overtook Fitbit.įitbit entered the smartwatch market late. This was the height of wearable hype, as Apple launched the first Watch and Pebble launched a second Kickstarter, reaching $20 million.įitbit would acquire Pebble in 2017 for $23 million, a sign that some of the spark had left the wearables market. In 2013, Fitbit launched a fitness tracker with a heart-rate sensor, and has since added new sensors to track EDA, temperature, sleep and menstrual cycle.įitbit went public in June 2015, surging from a $4 billion company to $9.7 billion by 2015. With every Bluetooth update, Fitbit enabled more health and fitness tracking.
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