This approach is very effective however, it is also constrained. Before the Internet dominated the marketing spotlight, recommendations were spread through word of mouth. Referrals are recommendations that are powerful tools to increase the customer base. Since positive reviews are your product’s strengths, they became the main focus when creating a marketing campaign. Moreover, positive feedbacks are often used by customer based marketing companies to create a solid branding. On the other hand, positive feedback indicates that you are treading the right path. Gather the complaints that you receive and assess whether these criticisms can improve your product or service. Other than that, feedback from customers can help you gain insight to improve your product or service. Customer feedback helps improve your product and service It shows that your business is open to what your customers have to say. These are ways to gather your customer’s ideas.īut how can this raise the number of your customer base? Valuing your customers 2.0Ĭustomer surveys and suggestion boxes are also another way of valuing your customers. Notice the suggestion boxes at fast-food restaurants or customer surveys on a website. Not everyone would waste effort browsing for your business email address or other contact info to give their feedback.ĭon’t wait for an email, create a platform where your clients can give their honest opinion of what you are offering. So, should you wait to receive an email narrating how good your product is? Well, most likely, you’ll receive five complaints and two letters of suggestions.īut let’s face it. The business should acknowledge all feedback. Your customer’s opinions matterĪ customer’s opinion should never be left unheard. Complex navigation features also frustrate consumers. A lot of online shoppers are turned off by poorly designed shop menus and too basic search capabilities. ![]() One way of improving customer experience is ensuring the utmost performance of your physical and online shops (if you have one).įor online stores or business websites, make sure that your site is fully optimized and easy to navigate. When we say customer experience, it is more than the service or product you offer to the customers. You can show your appreciation of their patronage through excellent customer experience. Moreover, long-term customers bring in new customers through referrals.īy valuing your existing customer base, you are not just retaining your current customers but also attracting more. These loyal customers understand that the product has more value than its worth. Also, they are less sensitive to the price. Well, for starters, returning customers buy more of the products they’ve tried and fully trust. Your current loyal customers generate more profits in your company than the new ones. You may not know it yet, but your existing customer base has more potential than it seems. However, never neglect and ignore your existing customers. Value your existing customer baseĪttracting more and more customers is the goal of the marketing and sales teams. Without further ado, here is a list we compiled that you could ponder on. Go tall instead of wide, and you'll open up all sorts of new opportunities that aren't available to everyone else.Though sales and marketing teams are essential team players in gaining more customers, there are still other ways of attracting, retaining, and enlarging customer base. You don't always have to get as many customers as possible. You'll be able to afford to specialize in ways that larger companies can't, and that's where you'll have the advantage. Instead, focus on deepening your relationships with them, finding new ways to create value, and building new systems to generate revenue from your existing client base. With this model, it's okay to have a small number of customers. That's how you build a tall customer base, and that's where growth lies in today's market. ![]() Then, focus your marketing efforts like a laser beam on that sub-market and you'll be able to charge a premium for your product. ![]() Figure out a way to give them what they need, and forget about everyone else. That's your opening.įind a group of people who are dissatisfied with the current offering (it's easy, now that we have the internet). That means an inevitable dumbing-down of whatever the product is. People are all different, but a mass-produced product has to satisfy everyone. Instead, you need to exploit the weakness of the wide customer base.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |