Notice that they succinctly sum up the following features within a few sentences (that first paragraph), but then continue - if the reader maintains an interest - with further description and, finally, the all-important features list. Give us something to work with.Īs a continuation of the above, refer back to the Paradox press release. Remember that box art! It makes our job easier a lot of websites use formats that require box art for reviews, and some of the larger folks will make their own if they are not supplied one (normally a black box with the logo in it). The header image used in the release clearly sums up the game: it's funny, it has mages, and it has explosions. Social bookmarks, video, and image links (including box art) are all included at the bottom of the release, all complimented by an all-encompassing descriptor image at the top. Paradox creates some of the most beautiful looking press releases (example in image) - they're laid out (nearly) flawlessly, have images in the right spots, and provide us enough text to write our own feature about. Professional press releases typically follow very standard formats (unless you're Doug Lombardi, in which case you've got everyone listening regardless). To ask questions about how close we all came to dying, or to ask futile questions about the previously announced E3 ***PORTAL-2-THEMED-FOR-GOD’S SAKE*** surprise or, less futilely, to schedule an appointment to attend a Portal 2 screening at the Valve booth during E3, please contact Valve’s delegate to the EU’s Valve Time Studies Group, “Also, the game will be even better,” they added, missing an historic opportunity to create the first product delay press release to mention that a product is being delayed to make it worse. They went on to say that even though Portal 2 will arrive slightly later than planned, all life on earth won’t instantaneously stop as every molecule in your body explodes at the speed of light, which is what would happen should a rip ever appear in the fabric of Valve Time. Representatives from both companies acknowledged that public safety concerns factored into the decision. Portal 2, the sequel to the ground-breaking title that earned over 30 Game of the Year awards despite missing its original ship date, is now targeted for a 2011 release. Not every game is supposed to be funny, but for those that can fit the bill, make sure you don't go full-memetard yes, they're funny - no, we don't want to watch the video form of Reddit (well, not all of us).Īperture Science, doing business as Aperture Laboratories LLC, in partnership with Valve today announced the successful completion of an ethics-review-panel-supervised release date restructuring process. If you're one of the lucky developers to drum up attention, like the Magicka guys did for their initial announcement, you might even have journos analyzing your video for easter-eggs and potential slip-ups. Videos should range anywhere from 30 second promotions (similar to thisDuke Nukem video) to full-blown, two-minute teaser-trailers (that's a lot of freakin' hyphens). Don't be afraid to offer more download options, although three total is probably enough redundancy. We're used to setting up FTP accounts to download everything efficiently, and it prevents us from being too tied-down by your files. If you're feeling like a completist, attach a zipped screenshot folder as well (only the best images, please!).Ī lot of larger companies (Valve, et al) supply FTP login information to snag videos and screenshots if you're emailing enough of the media to warrant a similar action, do it. Include compelling title art or an impressive screenshot towards the top of your release, preferably above the fold of standard resolution, and make sure it's something we can easily download and re-host in high-quality. You're writing to the media, right? The name implies what we expect as journalists: we want screenshot packs, videos (either give us a download link to re-host, or a high-quality embeddable source - i.e., Vimeo or YouTube), and websites.
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